https://kayleighmccarthy.com Kayleigh McCarthy Fri, 07 Apr 2023 13:54:01 +0000 https://kayleighmccarthy.com en https://kayleighmccarthy.com/Homepage Sun, 06 Oct 2019 15:23:20 +0000 Kayleigh McCarthy https://kayleighmccarthy.com/Homepage Designer working across digital design, branding, and graphic design collaborating with clients and designers alike to craft purposeful work that is grounded in simplicty and beauty. https://kayleighmccarthy.com/Infront Fri, 07 Apr 2023 13:54:01 +0000 Kayleigh McCarthy https://kayleighmccarthy.com/Infront <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ca599de91d143373796ef69511bdbc3fe1a19a041f343fed2a0c9019d1419011/Infront_1.jpg" data-mid="174593435" border="0" src="https://freight.cargo.site/w/1000/i/ca599de91d143373796ef69511bdbc3fe1a19a041f343fed2a0c9019d1419011/Infront_1.jpg" /> Infront website Infront is Europe’s leading provider of essential financial data &amp; technology for wealth managers, brokers and traders, giving them the confidence and control they need to make smarter decisions faster. During my time in Zero-G, I worked with the wider team to express the identity created by the studio on the Infront website.&nbsp; A key consideration was to foreground the product itself with an emphasis on dashboard visualisations. I worked on the website from start to finish, from initial sitemap to developer handover under the direction of the studio. See website here. Design TeamGrace Coakley Niall O’SheaSadhbh O’Beirne Shane Kelleher&nbsp;Rob O’ReillyStrategyJP O’Malley <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/c1d53ca551bcc65123dda8704aeb63cba3abef50127d6af03a879a63c481ebe4/Infront_4.jpg" data-mid="174946664" border="0" src="https://freight.cargo.site/w/1000/i/c1d53ca551bcc65123dda8704aeb63cba3abef50127d6af03a879a63c481ebe4/Infront_4.jpg" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/604ec187ae44b2b634c285ea9525633e8ff0389f56a1e9217611beb535490581/Guidelines.jpg" data-mid="174796864" border="0" src="https://freight.cargo.site/w/1000/i/604ec187ae44b2b634c285ea9525633e8ff0389f56a1e9217611beb535490581/Guidelines.jpg" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/7257873c423e24c19427f6a571c539904a7cf13703136ba9e3b2b1a2fed88476/Brand-in-action0.jpg" data-mid="174796640" border="0" src="https://freight.cargo.site/w/1000/i/7257873c423e24c19427f6a571c539904a7cf13703136ba9e3b2b1a2fed88476/Brand-in-action0.jpg" /> https://kayleighmccarthy.com/Hugh-Lane-Gallery Tue, 04 Jan 2022 17:08:06 +0000 Kayleigh McCarthy https://kayleighmccarthy.com/Hugh-Lane-Gallery <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/ba20b6b23a54c9f28d752b80229114c929f19a4e9a6bafd758784161790d43fd/HLG-Mark.jpg" data-mid="154610170" border="0" src="https://freight.cargo.site/w/1000/i/ba20b6b23a54c9f28d752b80229114c929f19a4e9a6bafd758784161790d43fd/HLG-Mark.jpg" /> Hugh Lane GalleryThe Hugh Lane Gallery is one of Dublin’s most inspiring spaces with a permanent collection of works on display all year round and an exciting programme of temporary exhibitions running each year. During my time at Zero-G, I worked on shaping a new identity for the gallery. Alongside this work, I engaged with members of the gallery team&nbsp; to develop a positioning and strategy for the new identity. The mark builds equity in the name itself — a clear objective for the client. The identity expresses itself through a vibrant colour palette, taking inspiration from the artworks. This is paired with a bold approach to typography to create an accessible and inviting brand. The Hugh Lane Gallery is a gallery for all and is proudly a gallery of Dublin city.&nbsp; Design TeamJason DelahuntyCiarán O’Gaora <img width="2561" height="1441" width_o="2561" height_o="1441" data-src="https://freight.cargo.site/t/original/i/7618819d29725f073e4c8553dbdf54d672c26cf8ba8f8a9417d16042d99a744d/HLG-Overview.jpg" data-mid="154610175" border="0" src="https://freight.cargo.site/w/1000/i/7618819d29725f073e4c8553dbdf54d672c26cf8ba8f8a9417d16042d99a744d/HLG-Overview.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/5b11938294b8d24b2cba802b838e26f0219036a3eaf1857c93ec0fa309de4d79/HLG-Strategy.png" data-mid="129333957" border="0" src="https://freight.cargo.site/w/1000/i/5b11938294b8d24b2cba802b838e26f0219036a3eaf1857c93ec0fa309de4d79/HLG-Strategy.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a3b8962b8a9e3bcac494e4c494d0a0918d7642e1dbe05df291c50c5bb6d5eda/04-HLG-Signs-Door___default_1920_1080.jpeg" data-mid="174586368" border="0" src="https://freight.cargo.site/w/1000/i/3a3b8962b8a9e3bcac494e4c494d0a0918d7642e1dbe05df291c50c5bb6d5eda/04-HLG-Signs-Door___default_1920_1080.jpeg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/42c5887ae3907d794ece5cc55e0860a905c6eb3e22d7b1bea904fecee5de0fde/HLG-Mark-Tiles.png" data-mid="128999206" border="0" src="https://freight.cargo.site/w/1000/i/42c5887ae3907d794ece5cc55e0860a905c6eb3e22d7b1bea904fecee5de0fde/HLG-Mark-Tiles.png" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/a89d1a374e1adb1c23350fc7d178bf8ca2cd7e3672b83d47ef74cbfa8e685fbb/HLG-Typography-04.png" data-mid="128999214" border="0" src="https://freight.cargo.site/w/1000/i/a89d1a374e1adb1c23350fc7d178bf8ca2cd7e3672b83d47ef74cbfa8e685fbb/HLG-Typography-04.png" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/b39642fa0d712ea6632dd61fc82cdc3f50691514ae23a59839ec5702cd7a1b44/HLG-Typography-03.png" data-mid="128999213" border="0" src="https://freight.cargo.site/w/1000/i/b39642fa0d712ea6632dd61fc82cdc3f50691514ae23a59839ec5702cd7a1b44/HLG-Typography-03.png" /> <img width="2561" height="1441" width_o="2561" height_o="1441" data-src="https://freight.cargo.site/t/original/i/032c9a5728f53c20520e43b2772bcf77b308521de39229a07fef79ec2e339eea/HLG-Map-02.png" data-mid="129001459" border="0" src="https://freight.cargo.site/w/1000/i/032c9a5728f53c20520e43b2772bcf77b308521de39229a07fef79ec2e339eea/HLG-Map-02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/582e59d94a564606c579e9f6592d8be61ba563611db28a8407d6f23b22822328/HLG-Colour-slow.gif" data-mid="129002599" border="0" src="https://freight.cargo.site/w/1000/i/582e59d94a564606c579e9f6592d8be61ba563611db28a8407d6f23b22822328/HLG-Colour-slow.gif" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d02a17d48ed9ea8f0877ee11ad2726e7538ef2ffb6947616d39b41f4b93b725b/HLG-Lightboxes.jpg" data-mid="129108757" border="0" src="https://freight.cargo.site/w/1000/i/d02a17d48ed9ea8f0877ee11ad2726e7538ef2ffb6947616d39b41f4b93b725b/HLG-Lightboxes.jpg" /> <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/e48a0c288e51a75a80c303cdd6a9e210de7246f3e1867d8e4b2ae6ab1b95757b/HLG-Guidelines.jpg" data-mid="154610186" border="0" src="https://freight.cargo.site/w/1000/i/e48a0c288e51a75a80c303cdd6a9e210de7246f3e1867d8e4b2ae6ab1b95757b/HLG-Guidelines.jpg" /> https://kayleighmccarthy.com/Press-Ganey Mon, 31 Oct 2022 14:32:33 +0000 Kayleigh McCarthy https://kayleighmccarthy.com/Press-Ganey <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3181c8f74255d78d2356cba17065c4119e571e4438ba4c8359dd7fcc92772093/Logo.png" data-mid="157474728" border="0" src="https://freight.cargo.site/w/1000/i/3181c8f74255d78d2356cba17065c4119e571e4438ba4c8359dd7fcc92772093/Logo.png" /> Press Ganey websitePress Ganey is an American healthcare brand with a focus on the human experience of healthcare from both a patient and caregiver perspective. During my time in Zero-G, I worked with the wider team to express the identity created by the studio on the Press Ganey website. The entire product architecture was restructured with a focus on cross-selling of products and foregrounding insights being key. I worked on the website from start to finish, from initial sitemap to developer handover under the direction of the studio. See website here. Design TeamNiall O’SheaKate SheehanSadhbh O’BeirneRob O’ReillyStrategyJP O’MalleyBarbara O’ Donoghue <img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/75cced819bfe7106e3b7acbc26f35700bbb8d00c12c0b023a7c49c16f2a25aed/Artboard-2-copy2x.png" data-mid="160275095" border="0" src="https://freight.cargo.site/w/1000/i/75cced819bfe7106e3b7acbc26f35700bbb8d00c12c0b023a7c49c16f2a25aed/Artboard-2-copy2x.png" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/ce0f80a897306e5c9fd1dcb5aa6591740a0df6862df895380153dd9703a58d65/Artboard-8.png" data-mid="161560534" border="0" src="https://freight.cargo.site/w/1000/i/ce0f80a897306e5c9fd1dcb5aa6591740a0df6862df895380153dd9703a58d65/Artboard-8.png" /> <img width="5761" height="3241" width_o="5761" height_o="3241" data-src="https://freight.cargo.site/t/original/i/ed2bf7712216b3ea427aaf324db229de902d691c6adb808454f81c0346cf5e29/Artboard-73x.jpg" data-mid="160892027" border="0" src="https://freight.cargo.site/w/1000/i/ed2bf7712216b3ea427aaf324db229de902d691c6adb808454f81c0346cf5e29/Artboard-73x.jpg" /> https://kayleighmccarthy.com/Miscellaneous Thu, 10 Oct 2019 13:25:42 +0000 Kayleigh McCarthy https://kayleighmccarthy.com/Miscellaneous <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/12a998a752d0b1234458132e0665d279164dadcf692e03868e62e8f9ca96a395/Cargo_cards_1.jpg" data-mid="154618818" border="0" src="https://freight.cargo.site/w/1000/i/12a998a752d0b1234458132e0665d279164dadcf692e03868e62e8f9ca96a395/Cargo_cards_1.jpg" /> Miscellaneous&nbsp;This is a selection of additional bits and pieces I have generated outside of my professional work – be it single project images from my college work or my vast collection of birthday cards for loved ones. Below are some motion tests I generated while enrolled in an online kinetic typography course on lynda.com.&nbsp; <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/2bc5e9153889c0db365a16091cb00c1f1db3a00b7de4af085ee57b2a6d62c01f/Cargo_cards_2.jpg" data-mid="154618819" border="0" src="https://freight.cargo.site/w/1000/i/2bc5e9153889c0db365a16091cb00c1f1db3a00b7de4af085ee57b2a6d62c01f/Cargo_cards_2.jpg" /> <img width="1079" height="766" width_o="1079" height_o="766" data-src="https://freight.cargo.site/t/original/i/46030e79c504351c326711d9948235ba8cbee60b215ad67e9d6efcf96ce9fd7d/ezgif.com-gif-maker-1.gif" data-mid="143246140" border="0" src="https://freight.cargo.site/w/1000/i/46030e79c504351c326711d9948235ba8cbee60b215ad67e9d6efcf96ce9fd7d/ezgif.com-gif-maker-1.gif" />&nbsp;My submission to Slanted 2022 — the theme was centred around unconventional design. I created letterforms by weaving paper strips together. <img width="2161" height="2161" width_o="2161" height_o="2161" data-src="https://freight.cargo.site/t/original/i/61aca32eb1b451c4d7fd1a55f493c4581addeb23fbc3c25aba0a590475d5c66c/Slanted_2022_02_thumbnail.jpg" data-mid="143246153" border="0" src="https://freight.cargo.site/w/1000/i/61aca32eb1b451c4d7fd1a55f493c4581addeb23fbc3c25aba0a590475d5c66c/Slanted_2022_02_thumbnail.jpg" /> The third clip above is one of a series of motion pieces I made as part of my final project in IADT. I designed the identity for a fictitious literature festival called Zeitgeist Story Fest specifically targeted at young adults. I created a series of teaser clips for use on social media platforms to raise awareness about the festival. Below are some images of my ISTD project which traced the roots of the word ‘perspective’.&nbsp; <img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/6c64dab06ebecdc95fd4d0b8f9136393828d8c3f51e7e577351e966a16801ab3/ISTD2.jpg" data-mid="52952748" border="0" src="https://freight.cargo.site/w/1000/i/6c64dab06ebecdc95fd4d0b8f9136393828d8c3f51e7e577351e966a16801ab3/ISTD2.jpg" /><img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/0b15ad937c7e25c08937c28eaad5fb10b2852f69894cc0189e882ec7a406c92a/ISTD.jpg" data-mid="52952747" border="0" src="https://freight.cargo.site/w/1000/i/0b15ad937c7e25c08937c28eaad5fb10b2852f69894cc0189e882ec7a406c92a/ISTD.jpg" /><img width="1920" height="1170" width_o="1920" height_o="1170" data-src="https://freight.cargo.site/t/original/i/7b42b41aecc19860972cb5dd954e883ecdce4b97d93637de97c334e6a4047da4/bookletspread9.png" data-mid="52952729" border="0" src="https://freight.cargo.site/w/1000/i/7b42b41aecc19860972cb5dd954e883ecdce4b97d93637de97c334e6a4047da4/bookletspread9.png" /><img width="1920" height="1170" width_o="1920" height_o="1170" data-src="https://freight.cargo.site/t/original/i/25441a3e904eb28face605be226e13f5fc79687d3a6bf123561c7075a38e1113/bookletspread4.png" data-mid="52952728" border="0" src="https://freight.cargo.site/w/1000/i/25441a3e904eb28face605be226e13f5fc79687d3a6bf123561c7075a38e1113/bookletspread4.png" /><img width="1920" height="1170" width_o="1920" height_o="1170" data-src="https://freight.cargo.site/t/original/i/d6def0365d2a376031e5d1d55d45f3f43303ae1365b8fd9ddf8c0e2be6432ed8/bookletspread2.png" data-mid="52952725" border="0" src="https://freight.cargo.site/w/1000/i/d6def0365d2a376031e5d1d55d45f3f43303ae1365b8fd9ddf8c0e2be6432ed8/bookletspread2.png" /><img width="1920" height="1170" width_o="1920" height_o="1170" data-src="https://freight.cargo.site/t/original/i/fc681fe4cc6d9b60608a1ea1ab2be70c31fdd78ad02bed7391b40cb2e91a6d55/bookletspread3.png" data-mid="52952726" border="0" src="https://freight.cargo.site/w/1000/i/fc681fe4cc6d9b60608a1ea1ab2be70c31fdd78ad02bed7391b40cb2e91a6d55/bookletspread3.png" /> https://kayleighmccarthy.com/About Sun, 06 Oct 2019 15:23:20 +0000 Kayleigh McCarthy https://kayleighmccarthy.com/About I am a designer from Dublin currently working in Zero-G.&nbsp;Before coming to Zero-G, I worked in&nbsp;WorkGroup and Language&nbsp;studio. I enjoy creating and applying identity systems with a digital focus, building narratives and in-depth research. You can see some more of the work I have been involved in professionally&nbsp;here. If you think you have a project that would suit me or would like to work together please get in touch. &nbsp;&nbsp; →&nbsp;Achievements100 Archive Selection 2024 100 Archive Selection 2022 100 Archive Selection 2019 100 Archive Selection 2018&nbsp; IDI Winner Printed Material&nbsp;2018 IDI Commendation Typography in Design&nbsp;2018 IDI Shortlisted in Design Research 2018&nbsp; → ExhibitionsAGRAFA International Competition of Student Graphic Design, Poland 2019→ Experience2018–2019 Designer, WorkGroup2019–2020 Designer, Language2020–2021 Designer, Zero-G 2021–2024 Digital Designer, Zero-G 2024–present Senior Digital Designer, Zero-G → Certificates2020 Adobe After Effects CC20 Level 1 Training Course <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35a554bd40625bb1819ed5d7eb21e8ce3368758c0cb6120dd93487103d956529/Bio.png" data-mid="52615773" border="0" src="https://freight.cargo.site/w/1000/i/35a554bd40625bb1819ed5d7eb21e8ce3368758c0cb6120dd93487103d956529/Bio.png" />