Hugh Lane Gallery
The Hugh Lane Gallery is one of Dublin’s most inspiring spaces with a permanent collection of works on display all year round and an exciting programme of temporary exhibitions running each year. During my time at Zero-G, I worked on shaping a new identity for the gallery. Alongside this work, I engaged with members of the gallery team  to develop a positioning and strategy for the new identity. The mark builds equity in the name itself — a clear objective for the client. The identity expresses itself through a vibrant colour palette, taking inspiration from the artworks. This is paired with a bold approach to typography to create an accessible and inviting brand. The Hugh Lane Gallery is a gallery for all and is proudly a gallery of Dublin city. 
Design Team
Jason Delahunty
Ciarán O’Gaora