Grow Like a Lobster – A book written by Joshua Dick
Grow Like a Lobster  is a book about business success I was involved in while working in WorkGroup. The title is a reference to the painful process of growth endured sporadically throughout the life cycle of a lobster. As this is a book about slow and steady business growth, the author Joshua Dick has cleverly used the growth cycle of a lobster as a metaphor for unpleasant periods of change which can ultimately lead to business success. For the image making on the cover, the intent was to communicate the idea of molting and new layers below the surface to mimick the actual growth of a lobster. The book cover and interior were designed under the creative direction of the studio. You can buy a copy here
Design Team
David Wall
Conor Nolan
Keelin Coyle
Leah Bredendieck