Formwave
Formwave supplies high end audio visual technology ecosystems for workplaces and homes alike. While in WorkGroup, I worked on creating a completely new brand for Formwave, starting with a new name. The task was to encapsulate the wide breadth of offerings of the business in a coherent manner. Through in-depth research into the services offered, a system of three shapes was created, each one representing a different core offering. These shapes formed the basis for a range of graphical treatments across print, screen and staff apparel. The word mark references the curvature found in electromagnetic waves. This project was designed under the creative direction of WorkGroup.  
Design Team
David Wall
Keelin Coyle