Demonware Values Visualisation
Demonware create, provide, and host the online services behind some of the world's biggest game titles. WorkGroup was  asked to create visuals associated to their values, as these had recently been articulated by an internal group process. I created visualisations for the values, both as illustrations and as icons, to allow them to be applied in a wide variety of contexts. The more elaborate illustrations live in large prints (with pantone-matched frames) on site in their offices in Dublin, Shanghai and Vancouver, and the iconic version on swag including shirts, stickers and cards. The design challenge for me was to visualise complex ideas in their simplest form.

This project was included in the 2019 100 Archive Selection.
Design Team
David Wall
Conor Nolan